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HINO SALES CONTINUE STRONG GROWTH IN SECOND QUARTER

Hino Motor Sales Australia has continued to grow sales and market share throughout the second quarter of 2012, according to official T-Mark figures compiled by peak industry body the Truck Industry Council of Australia.

In the six months to the end of June 2012, a total of 2014 new Hino trucks were delivered to Australian customers, representing an increase of 15.7 per cent or 273 extra sales compared with the same period in 2011.

This compares with an overall market growth rate of 8.9 per cent for the first half of the year.

Strong sales across all segments have contributed to Hino growing its total year-to-date share of the truck market to 16.1 per cent, up from 15.1 per cent last year.

Hino Australia Divisional Manager Product Strategy, Marketing and Dealer Development, Alex Stewart, said Hino sales were particularly encouraging during the second quarter, having grown at 23.8 per cent against the market rate of 5.6 per cent.

"Hino is pleased to report both sales growth and an increased market share across all three truck market segments, despite the market growing at 5.6 per cent during the second quarter versus 13.4 per cent in the first quarter," he said.

"Sales of our medium and light duty models continue to grow well ahead of the market, with deliveries of our new 300 Series models rising 21.9 per cent year-to-date, for total sales figures of 891 and market share of almost 21 per cent.

"Deliveries of the popular Hino 500 Series and heavy-duty 700 Series also continue to grow, capturing market share of 27.2 per cent and 5.2 per cent respectively," he said.

Year-to-date sales of 500 Series models have grown a robust 5.9 per cent (859 deliveries), while sales of 700 Series models have grown an impressive 32.7 per cent (264 deliveries), well ahead of the market in this segment.

Mr Stewart said sales growth in the heavy-duty truck segment outpaced the other categories as buyers begin to return to the market following a reluctance to update vehicles during the GFC.

"We're beginning to see a number of our fleet customers return to long-term capital expenditure programs this year, with newer trucks presenting a more economically viable alternative to ageing fleets.

"We're looking forward to continuing growth in sales during the rest of the year, which we're approaching with optimism.

"Competitive activity will be strong in the market - Hino is well placed with a strong dealer network, and what we believe to be our best line-up of trucks ever," he said.

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IMAGES
Hino Australia's Alex Stewart with a Hino 700 Series heavy-duty model.
The popular Hino 500 Series range has recorded 859 deliveries in the first half of 2012.