18 April 2012
HINO POSTS STRONG SALES GROWTH IN FIRST QUARTER 2012
Hino Motor Sales Australia has recorded strong year-on-year sales growth in the first quarter of 2012, according to official T-Mark figures compiled by peak industry body the Truck Industry Council of Australia.
In the three months to the end of March 2012 Hino delivered 931 light, medium and heavy-duty trucks to Australian customers, representing an increase of 7.5 per cent (or 65 units) over the first three months of 2011.
Hino Australia Divisional Manager Product Strategy, Marketing and Dealer Development, Alex Stewart, said Hino sales were recovering strongly following last year's flood-affected production delays.
"We're extremely encouraged by strong sales of all Hino models recorded across the dealer network in the first quarter of this year," Mr Stewart said.
"In particular, we're seeing demand for our 300 Series light and 500 Series medium duty trucks increase right across the board, capturing segment market share of 20.9 and 27.4 per cent respectively.
"Current strong retail activity across all market segments is driving truck sales incrementally back toward pre-GFC levels, which is encouraging for all manufacturers," he said.
Mr Stewart said Hino began rolling out a number of important updates to its range earlier in the year, including the introduction of FUP (front under-run protection) across its entire range of 300 Series wide-cabin, 500 Series and 700 Series models.
Hino also introduced a number of new automated manual transmission (AMT) 500 Series models - dubbed ProShift - early in 2012, along with significant safety and specification upgrades to the 700 Series.
Mr Stewart said Hino was looking forward to the continuing recovery of the new truck market as 2012 progresses.
"We see 2012 as being the turning point for new truck sales in Australia, following a number of years where sales have been consolidated," he said.
"Although we're only projecting the total market to grow slightly overall, the plan for Hino is to grow our market share across all segments.
"Our line-up of trucks is the strongest its ever been, with a range that now represents some of the safest, best performing, most efficient and comfortable trucks ever built.
"Combined with their inherent durability and reliability, Hino trucks have never represented better value for money for the Australian customer," he said.
For further information contact:
Alex Stewart - Divisional Manager Product Strategy, Marketing & Dealer Development
Hino Motor Sales Australia
T 02 9914 6680
F 02 9540 3554
M 0406 384 126
Hino Australia's Alex Stewart at the 2012 Melbourne International Truck, Trailer and Equipment show.